The Best Business Model For At-Home Moms

Katie Dykstra, “The Wrap Coach,” known for her extensive knowledge of multilevel marketing know-how and product expertise, explains the benefits of a home-based business for stay-at-home moms in a recent interview.  A Presidential Diamond Leader with It Works! Global, Katie expands on the flexibility of the It Works! business model, and the suitability of running a home-based business for a myriad personality types. Mitchell & Katie

Four years ago, as a working mother, Katie knew where her priorities lay – with her husband and young children – but work often kept her away from them more than she liked.  When she was introduced to It Works! by a friend, she was open to trying something new, especially if it meant having more time at home. To her surprise, both the company’s business structure and philosophy suited her and within a short time, she was able to leave her job as a Grant Writer, focusing her attention on It Works! full time.  Katie, also know as “The Wrap Coach,” has achieved the level of Presidential Diamond Leader, has also earned a reputation as a trusted mentor, brand authority, and network marketing professional – all while working from home.

“I think that the ultimate goal for every mom is to spend more time with their kids. In this type of business, you have the opportunity to set your own hours and really maximize your time,” Katie says.  “To do an at-home sales business was, initially, intimidating for me.  But working with a product line I could wholeheartedly get behind and one that has proven itself like It Works!, I quickly became comfortable going outside of my local circle and gaining a large international distributor base.” By being familiar and working with social media networks like Twitter and Instagram, Katie explains that an It Works! home-based business could easily expand overnight. “You’re using Facebook anyway, why not get paid while you’re doing it?” Katie suggests.

Interested in learning more about It Works! products, or want to join the It Works! team?  Visit to learn more!

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